5 Ways an SEO Marketing Consultant Saves You Time
As a small business owner, how you value your time and where you spend your time throughout your work day can impact both your business’s profitability and the overall productivity level for your team. In addition to common practices such as focusing your attention on the 20% of activities that drive 80% of your business or tracking your time to find workflow improvements, evaluating what your time is worth also yields insights into where you can more effectively delegate or outsource important efforts.
One of the most effective ways to give yourself back more time in your day for managing your business and implement improvements to your marketing plan that drive business growth is to work with an SEO marketing consultant.
Why Should SEO be a Cornerstone of Your Marketing Strategy?
Search engine optimization, or SEO marketing, is an essential part of an integrated marketing strategy, and is crucial for long term sales growth. When your website ranks high on the search results page for your most valuable keywords, your site is seen by more potential customers who perceive greater trust and credibility in your brand and encounter your message while in the market for your product or services.
Google Search captures over 90% of online searches, and organic search results continue to shape and influence the customer’s decision-making process. SEO traffic is often the largest share of website traffic for many companies, with a conversion rate of 2.35% or better. In terms of return on investment (ROI), SEO averages an ROI of 2.75% overall according to Moz, an industry authority on SEO trends and strategy, and can be much higher depending on your type of business and your target audience. Given the lower cost of hiring an SEO professional for program management, plus the added benefit of maintaining a solid competitive position, having a high-performing SEO strategy in place is essential for the future growth potential of your business.
The 3 Pillars of Great SEO
SEO strategy is always evolving, and with each new phase of how search engine algorithms rank and score websites come new tactics and concepts. To understand the fundamentals of SEO, visualize these three core pillars of great search engine optimization as the foundation of your SEO plan.
How an SEO Consultant Saves You Time
Just keeping track of SEO trends can feel overwhelming for small business owners let alone the time and effort required to unify all the pieces together and implement a winning strategy. Here are the top 5 ways an SEO marketing consultant can save you time and help your business capture more sales with a more comprehensive SEO plan.
- Conduct an audit to uncover weaknesses and opportunities in your current SEO performance.
- Build a keyword plan that maximizes your business’s potential to capture more converting traffic with a mix of high value keywords that balance competitiveness and click volume.
- Create a backlink strategy that draws in additional organic traffic and strengthens your website’s domain authority score.
- Perform an in-depth technical SEO audit of your website, deliver recommendations for improvement, and even implement recommended changes for you.
- Provide a content marketing and blog plan complete with targeted keywords and blog writing services.
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Top Questions to Ask a Search Engine Marketing Consultant:
- How much experience do you have working with small businesses?
- What is your main approach for helping businesses like mine achieve better SEO results?
- How do you measure the success of an SEO campaign? What metrics do you track? What systems do you use?
- Do you provide reports that are easy to read and help me make business decisions?
- How will you build and customize an SEO strategy to my unique business goals?
- How much time and effort will you need from me in the beginning and while the SEO campaign is ongoing?
- How do you implement your SEO strategy recommendations you provide to your clients?
- Are you also a technical SEO consultant who can take care of all aspects of plan execution? Or do you expect me to have an in-house team who can understand and manage the work needed from your plan?
Flexible, Expert Marketing Services for Law Firms
As a trusted SEO consultant for law firms, we’ll help you:
- Generate more highly qualified leads
- Improve your competitive positioning
- Grow your practice
From search engine optimization to email marketing, Google Ads, social media marketing and more, Solutions for Growth offers a full suite of law firm marketing services.
Take the Next Step
Download our Ultimate Law Firm Marketing Checklist or see more on how Google Local Services Ads for lawyers can quickly attract new clients.
Contact us and schedule a call today.
What is Local SEO and What Can It Mean for Your Business?
Local SEO consulting services focus on the aspects of your SEO strategy that maximize search traffic, lead generation, and sales from potential customers located near your business. For some businesses, their SEO strategy may be fully centered around local SEO tactics while others may need to put efforts toward a nationally-focused SEO campaign and a local one.
An experienced local SEO consultant can help you learn where to optimize your plan and website for “near me” or city, state, or region-specific keyword searches from your target market. For example, your local search marketing plan may include enhancing your Google Business Profile to achieve more prominent placement in Google Search or Google Maps or launching an online reviews management program to generate more keyword-rich customer ratings and testimonials.
Is your business local to Westchester, New York or Stamford, Connecticut?
So are we!
Solutions for Growth is a top rated local SEO consulting agency with the most 5 star Google reviews in the area.
Check out this case study to see how we developed an SEO strategy for a mental health therapist in New
York that helped grow their client base and realize a 48% increase in monthly organic traffic.
Contact us and schedule a free call on your local marketing strategy.
How to Get Started Working with an Search Engine Marketing Consultant
First and for the best success in selecting an SEO marketing consultant for your business, consider more than cost. Do they have the expertise to integrate an SEO campaign into your wider marketing plan? Can they offer a full suite of SEO services or do they specialize in just one component of an SEO campaign? Are they capable of implementing technical changes on your website? Lower cost consultants can present tempting offers for small business owners with limited marketing budgets, but if they only provide partial services, there will likely be other costs required to thoroughly execute an effective SEO strategy.
Second, expert search engine marketing consultants will start with a thorough audit of your recent search rankings, content, and technical on-site SEO. While a more comprehensive audit will take time to prepare, most SEO consultants will offer a mini audit as a way for you to evaluate their services and expertise. The objective of the audit is to identify and diagnose weak points in your current search engine optimization strategy, discover new opportunities for growth and improvement, and create a tactical SEO plan to accomplish your business goals.
Third, be prepared to give your search marketing consultant or SEO agency access to your website analytics and related marketing tools, such as Google Analytics. They will bring their own search engine marketing tools to help craft your new SEO strategy, but will also want to dive into the data in your accounts.
Last, do your part to get the program off to a great head start by providing your SEO consultant with an understanding of your current challenges and goals for your business overall and for your SEO campaign. It’s okay if the depth of your understanding about your SEO channel is that traffic has decreased or it is not converting as well as it used to—these are still great insights for your consultant to hear. They will use their experience and perspective to collaborate with you and build the best path forward.
SEO Marketing Consultants
Attract new customers and improve your revenue and marketing ROI with a smart SEO strategy crafted for your brand.
When you work with our SEO consulting team, you’ll get actionable, data-driven SEO recommendations tailored to your business goals along with expert implementation and clear, easy-to-understand reporting.
SEO WEBINAR: How to Boost Your Organic Ranking and Drive More Traffic to Your Website
Check out this engaging interview with David Fischer, our CEO marketing expert, as he explains how to rank your website and drive qualified traffic. Discover what's important, what's a waste of time, and how SEO drives sustainable business growth.