The Bing Ads program helped drive a 46% increase in orders and also led to more conversions in other marketing channels as part of an integrated marketing strategy. The PPC ad campaigns worked together to grow the brand's customer base while increasing sales volume and return on ad spend.
The Problem
Experience Vinyl wanted to build on the success of their Google Ads PPC program and reach new audiences with high conversion potential.
What We Did
The Results
Within a couple of months, the Bing Ads program led to thousands of new website visitors per month and helped drive a 46% increase in orders.
98% percent of traffic from the Bing Ads campaigns was new to the Experience Vinyl website.
The Bing Ads program also helped drive more conversions in other marketing channels as part of an integrated marketing strategy.
Our holistic approach to growing order volume and reducing average order costs resulted in a year-over-year 90% increase in sales and a 57% higher return on ad spend in the Google Ads channel.
“The Solutions for Growth folks are experts at what they do. After much success with Google and Facebook ads, they introduced us to Bing Ads which helped expand our market share in the competitive vinyl market and boost our sales. Plus, they are easy to work with and pay close attention to our goals. We are thrilled to have Solutions for Growth manage our Pay-Per-Click programs.”
Seth Frank