A leading engineering solutions brand in the industrial processing industry improved brand awareness and grew their sales with professionally managed email marketing services and ad campaigns from Solutions for Growth.

email marketing services case study

The Problem

A nationwide brand serving customers in the industrial processing industry had built their reputation as a trusted equipment distributor who provided expert service and support. As competition in their market increased, they knew they needed to be more proactive in marketing to their large customer base as well as in attracting new customers.

What We Did

In order to better utilize the brand's large list of email subscribers, an email marketing program was designed and launched. Our custom-built email marketing template featured a visually stunning layout and engaging content to drive more awareness of the brand's expansive catalog of products and services. The new email marketing program supported stronger customer loyalty, increased website traffic, and has kept the brand top of mind for its customer base each month.  

In addition to fostering better customer relationships through email marketing, an online reviews management campaign was also created in order to capture customer feedback and use it more effectively across the brand's marketing channels. This ongoing campaign enables the brand to demonstrate their trustworthiness, expertise, and commitment to their customers.

A Google Ads PPC program was also launched targeting potential customers searching for their products. Together with their email marketing and reviews programs, their Google Ads search and display campaigns help raise awareness of the brand, drive website traffic from users in the market for their products, and boost lead generation for their sales team. 

The Result

Their email newsletters continue to drive solid engagement from their list of subscribers. Recent year over year open rates improved by 12% and helped increase overall sales growth.  

Alongside the email marketing program, their Google Ads PPC campaigns contribute a consistent flow of new leads from highly qualified prospects each month.

"The Solutions for Growth team crafted outstanding email campaigns that drove engagement and significantly boosted customer loyalty and sales. I highly recommend Solutions for Growth to any business owner looking for a smart, dependable marketing agency that delivers results."

President, Industrial Processing Equipment Distributor

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