Life…the Place to Be (LTPTB) is an events space that caters to corporate functions, fundraisers, Bar/Bat Mitzvahs and weddings. LTPTB also provides a daily play-space for young children and middle-schoolers with an indoor playground, laser-tag and an arcade.

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The Problem

LTPTB was looking to book more events at its facility, however their marketing did not have a consistent approach to reach their target market segments. In addition, the website was running under old technology that prevented it from being user-friendly and rank organically.

What We Did

Following an in-depth review of LTPTB’s goals and types of customers, Solutions for Growth put in place an integrated marketing program that included:

• Redevelopment of the website

• Implementation of search engine optimization program

• Running of Google Ads program

• Capture of email addresses on the website

• Deployment of email newsletters

• Management of Facebook

• Running of Facebook ads

• Generation of online reviews through BirdEye

The undertaking of the marketing program driven mainly by Google Ads and SEO led to a substantial amount of qualified traffic to the website thanks to the ads, an almost immediate improvement in organic ranking of specific keywords (before the program, the website was not ranked on the first 5 pages of Google) and the development of online reviews. LTPTB picked up over 40 high-rated online reviews, setting itself apart from the competition.

The email list grew substantially through the email address capture program adding over 1,000 email addresses of qualified prospects.

Social media engagement grew dramatically, particularly with the important “mom” demographic.

The Results

Since Solutions for Growth started managing the marketing for LTPTB, inquiries for events have grown substantially and the business has seen an annual increase in sales of 22%.

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“Life…the Place to Be is a fast-moving organization that requires my full attention so having Solutions for Growth manage our marketing is a “life-saver!” Solutions for Growth is excellent at identifying the right tools to use. The team is timely, professional and provides great reporting showing what they do and achieve. There is a strong degree of trust and the results they get for us are great!”

Steven Zukerman, Life…the Place to Be