Syracuse Drains, a Syracuse area drain and sewer service company, had quickly developed a reputation for high quality, dependable service following the launch of the business. To grow brand awareness, improve lead generation, and reach more customers, they turned to Solutions for Growth to develop and implement an innovative strategy using traditional and local digital marketing services.

revenue growth with local marketing services

The Problem

Like many hard working small business leaders, the brand’s owner faced the ongoing challenge of balancing service delivery, business management, sales growth, and marketing operations all at once. 


The business owner needed a solution that would save time for himself and his staff, increase sales, and improve the efficiency and effectiveness of his marketing efforts. 

What We Did

To better utilize the business’s growing number of glowing 5 star customer reviews, we created a reviews management program featuring tools that also supported better local SEO rankings.

A multi-funnel PPC advertising plan was developed and optimized to serve engaging search, display, and remarketing ads to prospective customers at all stages of their lead conversion journey. Using an expertly built Google Local Services Ads campaign, the business captured more phone calls from potential customers with high conversion intent for immediate services. Google Search, Display, and Microsoft Bing ads further expanded the brand’s reach to customers searching for their core drain and sewer service keywords as well as related services.

Organic and paid social media marketing campaigns attracted and nurtured new customers in the target market with a mix of content to drive more awareness, consideration, sales, and loyalty.

In order to increase organic website traffic in a crowded and heavily competitive market, a comprehensive search engine optimization campaign was launched targeting local SEO searches. Within the first 3 months alone, search traffic from increased by 30%.

A series of direct mail marketing campaigns were run to promote the business to new customer segments and build more local brand recognition. The mailers developed by the Solutions for Growth team were both visually stunning and highly targeted using custom built audiences.

An ongoing email marketing program supported improved customer retention and loyalty while promoting the brand's promotional offers and seasonal services.

The Result

Using a blend of traditional print marketing and digital marketing and advertising campaigns, the brand attracted more new business with marketing campaigns that we designed and managed to work together to increase brand visibility and drive more highly qualified leads from their target market.

As a result, the brand saw a 43% increase in annual revenue growth with local marketing services. 

Marketing for drain and plumbing companies

"Our experience with Solutions for Growth has been exceptional. Their team is helpful, responsive, and proactive. Their innovative strategies and deep understanding of our target audience has led to a significant increase in sales. We've seen a substantial growth in our customer base as a result of the marketing programs that Solutions for Growth manages for us."

Sean Corcoran, Syracuse Drains, Syracuse, NY

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