An NYC therapist grew SEO traffic and their practice with an expertly managed small business SEO strategy that improved organic traffic, domain rating, and keyword rankings within the first 3 months of the program.

therapist grew SEO traffic

The Problem

A mental health therapy office in New York City experienced a sharp drop in leads over a short time due to a stale website SEO plan and increased competition from other local therapy providers who were better optimized for SEO traffic. 

What We Did

A new website was developed and launched using updated technology and a more contemporary design. Strategically positioned calls-to-action were added throughout to the website to capture more leads, and the website design better incorporates technical SEO elements essential to growing organic traffic. The new WordPress website also features a tranquil color scheme and engaging layout that enhances the user experience and reinforces the therapist's supportive care and mindfulness-based practice.

We executed a comprehensive SEO improvement plan that integrated technical on-page adjustments for all web pages, new content development, and a backlinks strategy. Both the mental health therapist and the Solutions for Growth team worked together on a customized content development plan. This plan has enabled the client to spend less time on content production and helped grow SEO traffic with more new website content that demonstrates their experience, expertise, authoritativeness, and trustworthiness.

A Google Ads search campaign for the therapy office was launched in order to increase new website traffic and lead generation. This ongoing PPC ads program supports business objectives by raising brand awareness, identifying new keywords, more efficiently utilizing marketing dollars, and driving consistent lead growth.

The Result

In just the first 3 months of the SEO campaign, the therapist's website had a 50% increase in ranked keywords, with several keywords moving to page 1 positions. A 48% increase in monthly organic traffic since the campaign launched continues to contribute to strong growth in new patients for the practice.

During the same time, the Google Ads PPC program also saw a 200% increase in clicks and a 400% increase in leads at a 79% lower average cost per acquisition. 

"I am a licensed clinical psychologist who has had the pleasure of working with Solutions For Growth. They developed an SEO and PPC strategy for my private practice with excellent results in a short period of time. They also worked on a redesign of my website which looks top notch. The entire team has been organized, communicative, efficient, and professional. I highly recommend their services to anyone looking to build their brand."

Mental Health Professional, New York, NY

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