Email Marketing Agency

Open Sesame: How to improve low click rates in your email marketing   If you’re suffering from low click rates, don’t stress: it can happen to anyone. The key is to figure out why your click rates are low so you can give them a much-needed boost. Here are a few surefire methods to improve…

Social Studies: How to promote your email marketing on social media   Social media is your friend. Sure, it can be a fickle friend; sometimes it loves you, other times it ignores you, and it’s always a little slow to actually buy anything. But when used properly, social media can boost your email marketing in…

Click Hard: Surefire tips to get your emails read by customers who just don’t read emails Even the best-written emails aren’t much good if no one clicks on them to read about your expertise. Here are some tips to ensure your emails get clicked open: 1. Fields of Dreams The two main fields of your…

Worth a Thousand Words: How adding images to emails will keep your customers interested   We’ve all heard the phrase “a picture’s worth a thousand words.” When you’re communicating your expertise in business via email, words matter — but pictures can help! Here are some tips to make your emails more appealing to the eye:…

On the Go: Making mobile-friendly emails for your customers   As smartphones and tablets become more prevalent in our lives, there are countless new opportunities to check email throughout the day. In line at the coffee shop. Before a movie starts. Yes, even in the bathroom. One recent survey found that 43% of all email…

The Template of Zoom: Choosing the right email template for your business and customers   Once upon a time, email was just tiny black letters on a plain, white background. Soon, technology evolved to make it possible to present a nearly infinite number of designs for email templates — and we all lived happily ever…

Call to Action: How email marketing entices customers to act now   “Time is nowhere near running out, so act whenever you get around to it. Delay as long as you like, we’ve got tons more!” It’s hard to imagine a less compelling message than the one above. We might be a little too accustomed…

The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means your email marketing program has to compete against everyone else’s. It can seem difficult to distinguish your emails from…

Show and Tell: The benefits of including video in your email marketing   The internet loves video! From six-second Vine clips on Twitter to YouTube videos posted across every social media platform, video is fast becoming the best way to catch and hold someone’s attention online. And you can make it work it for your…

Do You Feel Lucky?: How to turn email marketing into a pot of gold   Any successful marketing program involves a little luck, but luck is elusive and unreliable. If you stumble across the end of a rainbow, that’s a great start — but a more dependable method is to make your own luck by…