Email Marketing Agency
The Importance of Diversifying Your Marketing
There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies. Be sure to diversify your marketing so that you’re not putting all…
Read MoreHow should I send a video through email?
How do I use email newsletters to grow referrals?
When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re more likely to make another purchase at some point in the future. Your customers…
Read MoreHow your Authentic Self helps you stand apart from larger companies
Small businesses have advantages. Learn what they are and highlight them…
Read MoreBest practices for an email signature block
Learn the key components for your email signature block.
Read MoreIf I'm on social media, I don't need email marketing, right?
Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull” the information. BUT, both vehicles have their place in a balanced marketing toolkit. For example, having 1,000 email addresses…
Read MoreI Unsubscribed from 2 Email Newsletters
Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Read MoreBy Paige Testimonial about Solutions for Growth's Full Service Email Marketing Program
In marketing, which is more important: the list, the offer, or the creative?
In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication which makes the piece sing.” The writer will say that, “the way…
Read MoreHow much time and effort should I put into my marketing?
I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to allocate to things like budgeting for marketing, communications planning, email marketing…
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