Email Marketing Agency
How to collect email addresses from your website visitors
Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Read MoreWhere is the best spot to place a "Call to Action" (CTA) button in an email?
Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks for a call to action that takes a reader through a series of linear steps on…
Read MoreHow to Use Video for Marketing
Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video into what you are doing.
Read MoreThe Power of the Inbox
March 27, 2017, 7:00pm – 8:30pm John C. Hart Memorial Library 1130 East Main Street Shrub Oak, NY 10588 Link to event
Read MoreShould I use my own content for a Newsletter?
Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company in mind. People use search engines because they have a problem…
Read MoreHow Email Marketing Helps Increase Revenues
Watch this brief video where I discuss how email marketing helps increase bottom line revenue by increasing awareness of your business.
Read MoreContent Marketing – What is it? How important is it? How do I do it?
I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out… but few people know who you are, let alone what you do or…
Read MoreWhich Marketing Channel is Most Effective
Please watch this video where I talk about which marketing channels are most effective.
Read More21 Tips to Make Sure Your Emails Are Opened and Read
At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here to help. Keep subject line and content short and sweet Use…
Read MoreCoping with Marketing Challenges
In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
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