How can Newsletters keep your Business Top of Mind?
How can Newsletters keep your Business Top of Mind?
Newsletters can help you acquire, retain and grow customers. Beyond that, through this effective email marketing tool you can develop relationships with them. According to the Nielsen Norman Group, “Newsletters can create much more of a bond between a user and a company than a website can”. However, what can you do to remain connected to your readers? You might want to skim through these 5 recommendations if you are still looking for better ways to keep that bond with your customers and spark their interest with something that is important to them.
Include Surveys: Feedback is an invaluable resource for brands to show interest in what customers think. This is the easiest way to learn about their needs and what they are looking for. The more people you talk to, the more ideas you will get.
Accuracy Information that is usually repeated is usually ignored. If you want to keep the same message try to rephrase, change the headlines or even use different images. Everyone today is information hungry, so keep your readers up to date on recent information about your products or services.
Announce: Include upcoming events, sales, deadlines, contests or webinars. Customers’ will be under the impression that they are in contact with a dynamic and innovative business.
Provide Testimonials: There’s nothing more credible than reading about other customers’ experiences. Testimonials from loyal customers are a critical part of the presence of your business.
Be consistent: You should send your newsletters periodically, keep your promise and if you tell readers to look for your newsletter each month, you better be there. However, if you don’t have something worthwhile to share you should then wait until you find something interesting to write about.
If you include those key items and tools, you are on the right track when it comes to strengthening your branding. You can obviously make your own choices, after all your newsletter strategies depend on your type of business and the costumers you are marketing. Use statistics as they will help you find out whether your techniques are working or not. Some of the most important stats are open rate, opt–out, and click-through rate, which are provided by most newsletter services. Don’t underestimate the power of newsletters as friendly, presentable and effective email newsletters can easily help you create a friendship with your customers that most marketing strategies can’t.
Grow your business with Full Service Email Marketing
Need some professional marketing advice? Hire a full service marketing agency that offers custom templates, list management, editorial management, copywriting, sending and reporting services.
Interesting Article? Share it on your favorite network – See more at: