1. Missing a call to action – what do you want people to do once they read your offer?
2. Too much or too little copy – overwhelming the reader or not providing enough information reduces response rates.
3. Missing contact information – phone, address, email, web address. Without those, people will not contact you.
4. Fonts – more is not better! Keep it simple and easy to read.
5. Using only one marketing tool – diversify your marketing tools to attract people who respond to different tools and messages.
6. Selling too hard – nobody likes a pushy salesperson.
7. Typos – need I say more?
8. Pictures – stock images – meh. Real images – better.
9. Doing the same thing over and over – will reduce response.
10. Website – as your number 1 tool, it must be excellent and easily viewed on a mobile device.

Need help making sure your marketing is not scary?

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