July 2015 – Top 10 Reasons to Use Email Marketing
TOP 10 REASONS TO USE EMAIL MARKETING
View this newsletter in its original format
Deciding where to invest your marketing dollars isn’t a decision you take lightly.
You know you need to attract new customers and keep your
existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.
existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day – their inbox.
Here are the top 10 reasons why small businesses and organizations benefit from email marketing:
1. Build credibilityPeople do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
2. Generate calls
When done right, email marketing lets you reach the right person, with the right offer, at the right time. A well-timed email can result in a flood of calls each time you hit send.
3. Strengthen relationships
If you want to build strong customer relationships, it’s important to have an
effective tool to communicate with the people who matter most. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
effective tool to communicate with the people who matter most. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.4. Build your brand
With email, you strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
5. Look professional
Email templates are designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.
6. Increase website traffic
Whether you’re an e-commerce business that sells products online, or a service business that wants to increase traffic to your website to engage more prospects – email marketing helps.
7. Market with a personal touch
Unlike other marketing channels that limit your ability to customize
your message, email marketing allows you to divide your audience into lists and communicate with people based on interest, purchase behavior, location, and more.
8. Generate leads
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
9. Attract new clients
In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.
10. Improve visibility
As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t. By taking a more proactive approach to your marketing you improve the exposure of the services you offer.