Posts Tagged ‘small business marketing strategy’
2024 Email Marketing Trends: What Small Businesses Need to Know
Email Marketing was the staple marketing method even before the prevalence of digital marketing. Initially, emails served as simple text-based messages used for basic communication. Over time, they became a powerful tool for marketers to reach a broad audience efficiently and cost-effectively. The capacity to deliver tailored messages to specific groups of customers or potential…
Read MoreHow to Select a Digital Marketing Consultant for Small Businesses
To position your business for sustainable growth, combat competitors, and stay relevant with your target audience, your business needs a digital marketing consultant with a strong business acumen and expertise across multiple marketing programs. An experienced marketing consultant will bring a new perspective to your marketing programs whether they are working well, need an…
Read MoreHow Small Business Marketing Consultants Maximize Your Digital Success
Sarah, who runs an ecommerce candle business, feels stressed as she stares at the calendar on her laptop. In addition to managing her company’s day-to-day operations, she is overwhelmed by the thought of driving engagement on social media, sending out a monthly email newsletter, and optimizing her website for search engines. Sarah quietly expresses her…
Read More5 Ways an SEO Marketing Consultant Saves You Time
As a small business owner, how you value your time and where you spend your time throughout your work day can impact both your business’s profitability and the overall productivity level for your team. In addition to common practices such as focusing your attention on the 20% of activities that drive 80% of your…
Read MoreHow a Social Media Marketing Consultant Will Help Grow Your Business
Having a presence for your small business on social media is not just expected in the minds of your target audience, it can actually drive potential customers away if they can’t find your brand on the top platforms such as Facebook, Instagram, YouTube, or LinkedIn. As your prospects and customers evaluate your business and…
Read MoreHow Small Business Marketing Consultants Study Your Competitors
You may have heard the recent news on how Amazon goes to great lengths to gather information on competitors and why they sought to execute such an elaborate approach in researching other brands. The benefits of regular competitive analysis are huge regardless of your business size. When you understand more about your competitors, you…
Read MoreOnline Customer Reviews are Essential to Small Business Sales Growth
Online customer reviews are a critical and often overlooked aspect of a small business marketing strategy for several key reasons. By incorporating an online customer reviews management plan into your marketing strategy, you will increase the ways in which your business can be found online, encourage deeper loyalty, and provide prospects with more reasons…
Read MoreHow to Elevate Your Email Marketing Strategy
The goal of email marketing is to stay top-of-mind with both your customers and your prospects. Great email marketing can nurture customer relationships and drive sales that might otherwise slip through the cracks of your marketing strategy. When you send relevant, engaging email newsletters to your audience, you’re reconnecting with potential customers and enticing…
Read MoreThe Field of Dreams Myth in Small Business Growth
If you build a business, will your customers come? No. What if you have a great concept, excellent staff, and your business has an attractive offer for your target market? Will your customers come then? Still no. But why? You believe in your business. You know how to delight your customers. Why…
Read More7 Steps to Build Trust with Your Prospects and Customers
Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds…
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