Take Control of Your Marketing
1 - Describe your business as "local"
Calling yourself a small business is a true statement, but incorporating the phrase “local” into your writing, SEO content and website can be helpful both in perception and page ranking.2 - Own your marketing data
Social media platforms like Facebook, Instagram and Twitter are great ways to find new prospects—but, that data isn’t yours. It belongs to the companies themselves for them to use in their own algorithms for ad placement.
Alternatively, working to build your own data sets can be a valuable process, specifically for your email marketing campaigns. Phone numbers, emails, job titles, even form questions asking your prospect questions that help your business, can effectively segment your database.
You’ve heard me say this before: email marketing is a very smart approach to stay top-of-mind with your customer and prospect lists. Remember, nobody wakes up every morning thinking about your business, so your job as the owner, is to remind them of it—there’s no better tool than email marketing for this.
3 - Partner with a non-competing company that targets your same market
Partnering with another organization puts your brand in front of new eyes, leveraging their network of customers.
For example, consider a CPA firm and a law firm giving a presentation together. Or perhaps a manufacturer and distributor collaborating at a trade show. Even a cleaning company and a real estate agent can find common marketing opportunities.
As long as the target market is the same, you can combine forces to add more value to the interaction with a customer.
What other type of company could you partner with to stand apart from your competition and maximize your marketing reach?
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