Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don’t wait for people to contact you – be

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proactive and reach out to them first. By sending regular updates and helpful information, you can keep your business at the top of people’s minds. You also open the lines of communication between you and your customers, where you can immediately answer questions and share ideas.

Many business owners agree that email newsletters are a great idea, but the thought of producing one every

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month can be a bit overwhelming. If you’re struggling with writing a newsletter, Solutions for Growth can help you produce excellent content.

What exactly goes into putting together a newsletter? Besides simply writing the content, there are many steps to creating a professional newsletter that your customers will want to read and share with others.

• A custom template – Make your business stand out from the competition by creating a custom template. Include your brand logo, colors, and link to your website and social media to make your newsletter an integral part of your marketing.
• Data entry – Use your contacts’ information to personalize your newsletter.
• Editorial calendar – Make sure yournewsletters have direction. Have themes and new monthly promotions to keep customers coming back to see what’s new.
• Copywriting – No matter how brilliant your content is, no one will take you seriously if your writing is riddled with errors. Double- and -triple check your work to make sure you’re presenting a professional piece of work to your readers.
• Deployment – Don’t send out your newsletters on a whim. Set a specific date to maximize your open and click rates.
• Reporting – Make your newsletter work for you by tracking who opened, clicked through, subscribed and shared. This will help you understand your customers and define your strategy for even better, more targeted marketing in the future.