Posts Tagged ‘social media’
Why I Closed My X (Twitter) Account
X (f.k.a. Twitter) is an online platform that provides the opportunity to engage with others. Whether it is for social, political, commercial or entertainment purposes, it was a legitimate social network. When Elon Musk purchased Twitter and stated that he wanted to make it more “open” (i.e.: unmoderated), red flags went up in my mind. …
Read MoreHow an HVAC Company Can Grow Its Sales
In today’s fiercely competitive market, establishing a robust online and offline presence is no longer a luxury; it’s a necessity. This comprehensive guide about how an HVAC company can grow its sales, will delve deep into the world of integrated marketing, explaining how multiple marketing tools can seamlessly work together to generate leads, nurture prospects,…
Read MoreMARKETING STRATEGY: It’s Like Online Dating, But for Small Businesses
Marketing strategy can be a daunting task, especially for small business owners. Excuses are plenty, and I’ve heard them all. “I have no time,” “I have no money,” “I have no need,” and my personal favorite, “I don’t see the benefit.” But let me tell you, without a marketing strategy, you might as well be…
Read MoreMarketing Tools and Channels for Small Businesses
Why the right marketing tool and channels are a driver of success. Unlocking Growth Opportunities for Small Businesses In today’s digital age, small businesses face fierce competition when it comes to attracting customers and driving sales. To thrive in this competitive landscape, small businesses need to leverage effective marketing tools and channels that can help…
Read MoreHow a Marketing Agency Can Help Your Small Business Thrive
As a small business owner, you know how difficult it can be to stand out in a crowded market. With so many companies vying for attention, it can be hard to get noticed and attract new customers. This is where a marketing agency for small businesses can help. An important Forbes article titled “Marketing Matters…
Read MoreSteps to Success to Develop a Website for Your Business
As a small business owner, you understand the importance of having a strong online presence and the many reasons why a small business needs a website. A website is often the first point of contact for potential customers, making it crucial to have a website that reflects your brand, communicates your message, and provides a…
Read More5 Ways to Use Digital Marketing Stimulate Small Business Growth
Did you know that there are more than 30 million small businesses in the United States? Since there is so much competition among other small businesses, it is more important than ever to embrace marketing techniques to generate more leads. But with the ever-changing landscape of digital marketing, it can feel overwhelming to know where to…
Read MoreIntegrating Your Marketing to Build Trust and Grow Sales
No single marketing tool works on its own to grow sales. Integrated marketing is the key to making the most of your marketing plan. By combining marketing tools you can improve your discoverability by prospects, nurture them through the buyer journey and convert them into customers. Learn which marketing tools ensure your business consistently grows,…
Read MoreA Prospect and a Lead Are Not Treated Equally
A Prospect and a Lead Are Not Treated Equally Why Not? Because a prospect is a person who could be a potential customer. While a lead is someone who has already engaged with your company. Each has a different perspective and requires different messaging.A prospect is “cold,” not aware of your company and may not…
Read MoreYour Website is Your Primary Marketing Tool. Is It Accessible to All and Lawsuit-Proof?
Accessible to all Not a source of litigation Making a Website Accessible is No Longer a Trend, but a Standard Making your website accessible makes a huge impact on your reputation and consumer perception. It doesn’t just matter to people with disabilities – it matters to all of your customers. Being inclusive is no longer a…
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