Your Website is Your Primary Marketing Tool. Is It Accessible to All and Lawsuit-Proof?
Accessible to all
- The same way buildings have ramps and features to make them accessible, websites need to have similar accommodations.
- 26% of the population has some physical or mental disability that prevents them from using a website that is not accessible. Don’t ignore that population.
Not a source of litigation
- Hundreds of thousands of business owners have received demand letters for having inaccessible websites. The cost of these settlements and lawsuits is huge.
- The Justice Department recently Issued Web Accessibility Guidance Under the Americans with Disabilities Act which gives more “ammunition” to lawsuits.
Making a Website Accessible is No Longer a Trend, but a Standard
Making your website accessible makes a huge impact on your reputation and consumer perception. It doesn’t just matter to people with disabilities – it matters to all of your customers.
Being inclusive is no longer a request from customers but rather an expectation that they have from the brands they spend money on, whether it’s B2B or B2C.
Make Sure Your Website is up-to-date in an Ever-Changing Legal Environment
What does that mean?
If your website is not accessible, you can get sued.
An ADA-compliant website will help you:
Follow the law to avoid lawsuits and penalties
- Law firms are threatening companies with lawsuits if their website is not “accessible,” with settlements ranging from $5,000 to $75,000.
- 93% of lawsuits result in either a court case or settlement.
Increase your target audience
- About a quarter of the population has some degree of disability that prevents them from fully accessing a website.
Improve your reputation
- Whether your website visitors need disability support or not, by making your website accessible, your community will notice your effort and think more highly of you.
“When Congress enacted the ADA in 1990, it intended for the ADA to keep pace with the rapidly changing technology of our times. Since 1996, the Department of Justice has consistently taken the position that the ADA applies to web content.”
Guidance on Web Accessibility and the ADA, US Department of Justice
Solutions For Growth Recommends the Following to Make Your Website Accessible Easily and Affordably
accessiBe is the ideal solution to make your site accessible and compliant quickly and cost-effectively.
Solutions for Growth is an accessiBe Partner, your assurance that we are experts on the tool and qualified to install it.
Why did we select accessiBe for our clients’ and our own website?
- accessiBe is a game-changer in web accessibility, simplifying and streamlining the process to become accessible and compliant using machine learning and computer vision technologies.
- accessiBe is installed on over 155,000 websites worldwide including small businesses, industry-leading organizations, government agencies, state websites and leading law firms.
- accessiBe provides their Litigation Support Package at no extra cost, in case your website’s compliance is challenged.
- accessiBe does not collect or store user data.
accessiBe’s fee is $49 per month or $490 per year (see below for discount). Our one-time fee to install, configure and test accessiBe on your website is only $195.
To ease this process, the federal government introduced a tax credit for investments made to make websites accessible. See below for details.
Solutions for Growth is using accessiBe on its website. Check it out (click on the orange circle in the bottom left corner of the website).
Select One of These Three Options:
1. Purchase accessiBe directly and have your developer install it on your website.
- Use this link to get 30 days free, saving you $49.
2. Reply to this email and let me know you want accessiBe installed on your website.
- Whether Solutions for Growth manages your website or not, we can install it for you.
3. Schedule a call with me to talk about accessiBe and the importance of an accessible website.
Still Unsure?
Consider these points:
- Don’t let apathy influence your decision. A “nuisance” but expensive lawsuit would be painful and a huge distraction.
- ADA compliance is not a fad. Government, businesses, and public opinion are moving towards making every part of today’s life accessible to all.
- Your business may be eligible for a federal tax credit for expenses related to ADA compliance for removing barriers that hinder persons with disabilities from accessing your web pages. To request your ADA tax credit use form 8826.